Marketing Intern
XDR Radiology
- Conducted competitive and digital marketing research across dental technology brands to identify opportunities to differentiate XDR’s messaging and improve content strategy.
- Analyzed social media and website performance metrics to identify opportunities to improve SEO, engagement, and lead generation.
- Built marketing automation workflows to streamline newsletter research and SEO recommendations.
- Created product marketing videos and promotional content for XDR’s product portfolio.
- Researched and wrote SEO-focused blog content to strengthen XDR’s organic search presence and provide educational resources for dental professionals.
- Managed and updated website content and pages to improve clarity and design, as well as support lead generation.